Featured Work.

IDEA

IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand with a cult following (and some very good caps).

GreenBerry worked with IDEA to migrate their existing 123 Reg ecommerce store to a new custom Shopify build designed to support a large catalogue, editorial content, and a more flexible customer experience.

With over 10,000 products, 350 Superbook articles, and a complex catalogue structure, the project involved a full-scale migration with a strong focus on preserving organic search traffic, improving site performance, and creating a scalable Shopify foundation for future growth.

Michaelis Boyd

Michaelis Boyd partnered with GreenBerry to launch a new Shopify store for New Natural Living, a book showcasing the architectural practice’s approach to natural materials, craftsmanship and considered design. The project centred around the creation of a focused single-product ecommerce experience, with the homepage designed to introduce the book, communicate its story and allow customers to purchase directly without navigating a traditional catalogue. GreenBerry adapted the Shopify store’s typography, colour palette and visual styling to complement the existing Michaelis Boyd website, creating a seamless brand extension that can be expanded as further products are introduced.

HAKD Health

HAKD Health partnered with GreenBerry to migrate their existing WordPress website to Shopify, with subscriptions forming the central focus of the new ecommerce experience. The project included the migration and restructuring of products, content and key pages, alongside the development of a responsive Shopify storefront designed to make discovering, purchasing and subscribing to HAKD Health products simple across mobile and desktop. The new website provides a streamlined subscription journey while giving the HAKD Health team an easier way to manage products, recurring orders and website content. It also establishes a scalable foundation to support the brand’s continued growth.

Ultimate Parts

Having outgrown their existing Magento platform, Ultimate Parts partnered with GreenBerry to deliver a high-performance ecommerce rebuild on Shopify designed to support a large and fast-moving automotive catalogue. The project involved the migration and restructuring of complex product and collection data, alongside the development of custom collection and product page templates tailored to the needs of the automotive aftermarket sector. GreenBerry also developed bespoke API integrations to automate stock and price updates, and the import of new products, helping streamline backend operations and ensure accurate real-time product data.

Amalli Talli

Amalli Talli are a US based fashion brand, and required a fully custom Shopify build developed directly from a Figma design. The new theme was implemented pixel-perfect, ensuring the live experience matched the original design files precisely across all devices. The build focused on translating the brand’s visual identity into a high-quality, performant Shopify storefront, combining clean front-end development with a smooth, intuitive shopping experience.

Ella and Cherry

Having outgrown their existing Visualsoft platform, Ella & Cherry partnered with GreenBerry to migrate their online store to Shopify, creating a more flexible ecommerce experience for their distinctive womenswear collection. The project included the migration and restructuring of products, customer data and website content, alongside the development of a responsive Shopify storefront designed to showcase the brand’s extensive range of colours, styles and product variations across mobile and desktop. The new website provides customers with a faster and more intuitive shopping experience, while giving the Ella & Cherry team greater control over products, collections and content. Shopify also provides a scalable foundation from which the brand can continue to expand its online presence.

Joli Pantry

Yoli Pantry is a Korean American-owned food brand based in Los Angeles, creating savory cooking products rooted in Korean flavour and designed for the way people actually cook, quick meals, weeknight dinners, and everything in between. GreenBerry worked with them on a new custom Shopify theme focused on bringing the brand’s personality, product storytelling, and recipe-led content into a faster, more scalable experience. The build centered around a mobile-first customer journey, flexible content sections, and a cleaner PDP experience to better support conversion and discovery across the range.

Crumora

Crumora is a bold, creative e-commerce experience built on Shopify, featuring a fully custom React-powered product customiser. Customers can design and personalise products in real time through a smooth, scalable interface. The project seamlessly combines Shopify’s flexibility with the performance of React to create an engaging, high-converting shopping experience that reflects Crumora’s innovative and design-led brand identity.

Flow Gallery

GreenBerry assisted Flow Gallery in seamlessly migrating their website from Square Space to Shopify, ensuring a smooth transition while maintaining their brand identity and enhancing the user experience. This migration included meticulous planning and execution to preserve essential data, organic traffic, optimise site performance, and leverage Shopify’s robust features to better support Flow Gallery’s business needs.

AdsPlay

Having encountered a number of major limitations with WooCommerce, AdsPlay turned to GreenBerry to help them move to Shopify. The project involved the migration of products, categories, and CMS pages from the existing site, ensuring no search engine traffic was lost. GreenBerry developed a custom Shopify theme for AdsPlay, closely reflecting their previous website's design while leveraging all the native features and capabilities Shopify has to offer.

Wholesale Glass

Having encountered a number of major backend limitations with SellerDeck, the Wholesale Glass Company turned to GreenBerry to help them move to Adobe Commerce. The project involved the migration of products, categories, orders, customer accounts, and CMS pages from the existing site, ensuring no search engine traffic was lost. GreenBerry created a customised theme that improved the user interface and we updated the backend functionality to streamline MOTO order creation and account reporting.

Stompa

Stompa, another long-time client of GreenBerry, had reached the limits of what SellerDeck could offer. After collaborating with GreenBerry over several years, they entrusted the us to lead their transition to Adobe Commerce. The project involved the migration of products, categories, orders, customer accounts, and CMS pages from the existing site, ensuring no search engine traffic was lost. We also leveraged Adobe Commerce’s multi-site functionality to create a dedicated trade platform, enabling Stompa’s trade customers to conveniently place orders online.

Croylek

GreenBerry assisted Croylek in seamlessly migrating their website from Magento to Shopify, ensuring a smooth transition while maintaining their brand identity and enhancing the user experience. This migration included meticulous planning and execution to preserve essential data, organic traffic, optimise site performance, and leverage Shopify’s robust features to better support Croylek’s business goals.

Noble Loom

GreenBerry helped Nobile Loom launch their new Shopify site with a custom-built, modern template that perfectly reflects their premium brand. The website offers a sleek, user-friendly experience with a focus on showcasing their high-quality socks in an elegant way.

Laudices

GreenBerry helped Laura Sánchez, a personal trainer and CrossFit athlete, switch from her old WordPress website to a new one that supports multiple languages on Shopify. We created a customized theme that improved the user interface which allows Laura to advertise her training programs and connect directly with customers using Shopify’s user-friendly interface.